A major European beer manufacturer is set to build a new factory near Tunis, it has emerged.
Dutch firm Heineken, which has its headquarters in Amsterdam, will construct a new factory in Grombalia, 30km from Tunis.
The plant will be built by the Societe de Production et de Distribution des Boissons, a joint venture between Heineken and a Tunisian hotel owner, after Heineken purchased 49.99 per cent of the company.
Tom de Man, the regional president of Heineken's Africa and Middle East operations, remarked: "The Tunisian beer market offers a good opportunity to further build our positive organic volume growth in the region.
"Tourism is expected to be a primary driver of sustainable economic growth and creates an opportunity to develop the profitable premium beer segment, in which the Heineken brand will play a leading role."
The plant is expected to be operational by 2008, producing 200,000 hectolitres of Heineken and local beers per annum.
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Heineken brewery to be built near Tunis
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