Tunisia is preparing for an influx of holidaymakers in the new year as the Middle East and North Africa (Mena) region offers an attractive alternative to a skiing holiday in a year of meagre snowfall and poor slope coverage.
While most of mainland Europe cools over the winter months, north Africa remains warm by UK standards and it is perfectly feasible to sunbathe in the early days of January when peers shiver in icy grey offices back home.
The Mena countries have attracted 23 per cent more people to their shores for winter vacations since 2000.
Tunisia's white sand beaches hold an irresistible allure for those longing for an oasis of calm in the aftermath of a hectic festive season.
Bustling Tunis markets offer fantastic shopping opportunities which more than rival the crush of the post-Christmas London sales, with textiles, hookah pipes, jewelled mirrors and lightly spiced delicacies the country's favourite offerings.
The culture-hungry, meanwhile, can feast on the wealth of ancient pre-Roman and Roman ruins scattered across Tunisia, including the imposing city of Carthage poised on the edge of the Mediterranean.
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